Welcome back Beardlings to a new edition of the Weekend Box Office Breakdown! I know it’s been awhile since we’ve discussed the weekend box office numbers but the results from this past weekend was interesting enough to warrant resurrecting this series (with a new format). Without any further ado, lets get into it!
- Cars 3 – $53,688,680 – New Release
- Wonder Woman – $41,268,850 – 29.5% Drop
- All Eyez On Me – $26,435,354 – New Release
- The Mummy (2017) – $14,510,960 – 54.2% Drop
- 47 Meters Down – $11,205,561 – New Release
There are a number of interesting things going on here but lets start at the top with Cars 3. $53.7 million is a lot of money, like a LOT, but when looking at it in comparison with the rest of the Cars and Pixar films in general, one can’t help but draw the conclusion that the Cars 3 opening weekend numbers are a bit of a disappointment. Back in 2006, Cars had an opening weekend gross of $60.1 million and then the follow up in 2011, Cars 2, grossed $66.1 million – a decent 10% improvement over the franchise’s first entry. But then we get to Cars 3 taking a 10%+ drop over the original and that’s just not good, studios usually want sequels to make more than the original because, well, duh… Aside from being the lowest opening of the Cars franchise, Cars 3 also has the lowest gross for a Pixar movie in the last 10 years, since Ratatouille (not counting The Good Dinosaur which, while being a Pixar film, never quite felt like a “Pixar film”). Now, I’m not saying Pixar is in trouble due to a lackluster opening by Cars 3, just that maybe no one was really asking for Cars 3 and we’re all just waiting ever so patiently for that Incredibles sequel we’ve been promised (come on June 2018)!
Next up is Wonder Woman and oh my what a weekend for the Princess of Themyscira. Most big summer block busters drop around 50% or more week over week but not this one. Wonder Woman dropped only 43.3% from its first to second week and now only 29.5% from its second to its third week? That’s not just incredible, that’s down right Amazonian! (Yes, I like easy puns, leave me alone.) Just for the sake of comparison Guardians of the Galaxy Vol. 2 dropped 55.5% from its first to second week in release and then 46.9% from its second to third week. Wonder Woman is definitely showing that it has legs at the box office and on screen (HA! Easy puns….).
As for the rest of the weekend box office, All Eyez on Me pulling in $26.5 million is rather impressive in my eyes given the 22% Rotten rating it has on Rotten Tomatoes and that I saw next to no marketing for it. Although I will readily admit that I am far from the target demographic for that particular film. The Mummy (2017) continues to disappoint domestically while staying #1 in the foreign box office. Actually, after this weekend, 80.6% of it’s $293.9 million gross box office take has been from the foreign markets. Not sure what that means for the future of Universal’s Dark Universe (interconnected movie franchise featuring updated versions of all the old classic Universal monsters) but hopefully they stay the course and right the ship.
And lastly, we come to 47 Meters Down, which made me say “Aww hell no!” when watching the trailers. $11.2 million might feel like a disappointing opening but given that it’s production budget was only $5 million this movie is probably close to breaking even as it stands, even when considering its marketing budget. Going forward, most money this movie makes is just gravy which is good for the movie but also great for the distribution company, Entertainment Studios, as this is it’s first feature film.
All in all, seems like a great weekend at the box office with plenty of life left in the summer movie season and a handful of great summer movies yet to come!
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Until next time, Thank You for reading and…
SEE YOU AT THE CINEMA!